Damon Motor Coach and Four Winds International have announced plans to consolidate the operations of Damon and Four Winds to form Thor Motor Coach.
Damon and Four Winds combined are the top retail selling motorhome in the industry, according to a market survey released this summer. In a press release, Bill Fenech, president of Damon Motor Coach and Four Winds International, said the consolidation is a natural progression of forming one company to maintain this market leading position.
A primary reason for the consolidation was to help dealers and retail customers by building quality brands supported by a strong name, Fenech said. "This new structure will help us to leverage the Thor name, which is known for its strength and stability, while allowing us to better focus on our value oriented individual brands.
"... This consolidation will help to make Thor Motor Coach even leaner," Fenech continued, "driving our costs down, which we will pass on to our dealers and retail customers.”
Product development and sales will be structured by dividing up the Thor Motor Coach brands into three separate sales and product development groups: gasoline Class As, Class Cs and diesels.
Dana Simon, a 20-year veteran of Four Winds, will be the vice president and general manager of the gas Class A and Class C brands, which include Hurricane, Windsport, Daybreak, Challenger, Four Winds and Chateau.
Matt Thompson, a seven-year veteran of Damon, will be the vice president and general manager of the diesel brands, which include the Serrano, Avanti, Astoria and Tuscany.
“This is absolutely the best move to better serve our dealers and retail customers," Thompson said. "I believe our customer service and parts are among the best in the industry."
Said Simon: “With the accumulated efforts of our excellent employees from both divisions, I’m sure we will provide the best products and services to our loyal dealers and retail customers. We have made fantastic strides in our quality, and I feel our quality ranks up there with higher-priced products. This an exciting time for all of us; especially our dealers."
Damon Motor Coach and Four Winds International and now Thor Motor Coach are part of Thor Industries Inc., which is based in Jackson Center, Ohio.