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Newmar hits the road for social media campaign Print E-mail
Published: Monday, 04 October 2010 13:55

Newmar Corp. is promoting its new Facebook page, www.facebook.com/GoNewmar, with a 14-day road trip by members of its executive management team.

“We see this [Facebook page] as a place to get feedback from our customers, interact with dealers and have some fun with fans of the Newmar brand," said John Sammut, Newmar vice president of sales and marketing.

Company representatives will embark on the 4,100-mile "Go Newmar" social media campaign Oct. 13. Travelers include Sammut and his wife, Margaret; Newmar owner Mahlon Miller and his wife, Irene; company president Matthew Miller and his wife, Pam; and CEO and chairman Richard Parks and his wife, Candace.

The group will visit 17 RV dealerships. The trip will feature four 2011 model-year Newmar motorhomes to be showcased at dealerships and campgrounds along the route of travel.

The Newmar traveling team will meet with customers and dealership personnel and will be available to answer questions about Newmar products.

Video and pictures from the trip will be posted on Newmar's Facebook page.

Newmar is based in Nappanee, Ind. For more information, visit www.GoNewmar.com (live Oct. 13) or www.newmarcorp.com.

 
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