Flyers, pamphlets, posters

Flyers, pamphlets and posters are great tools to reach large numbers of people. The final product depends upon your budget, your community,and your needs.

Flyers, pamphlets and posters are versatile communication tools. Pamphlets usually are  folded and printed double-sided to get multiple text panels. They can be handed out, stuffed in an envelope, sent as a self-mailer, or placed in libraries, community centers, and other gathering places. Flyers and posters are typically one-sided and meant to be displayed fully open. They can be mailed or hung on community bulletin boards.

Objective
Consider the purpose, the audience and/or how it will be used. Be as specific as possible in order to more narrowly define the message and help keep it concise.

Format
Keep in mind that there are many options for folding pamphlets. It may be helpful to collect several samples to see which ones work most effectively. Remember that different folding patterns will affect the costs of production.

Writing
Know who your target audience is and write for them. Write a message that conveys feelings, that includes a story or something readers can relate to about your organization or a resource. Be concise — especially for posters and flyers. Use active, not passive, voice and avoid jargon and acronyms. Remember to include a contact name and phone number; a mailing address; and, if applicable, names of project partners and names and logos of sponsors who made possible the production of the piece. 

Design
If budget is an issue, try to find a professional and offer to give them credit and referrals for their design. Here are some design tips if you are designing your flyer, pamphlet or poster yourself:

The design needs to be easy to read. If you are designing a flyer or poster, make sure the font is clear and that it is large enough to read.

Select only quality photographs and artwork. Avoid using photographs, maps and drawings that are inserted just for decoration and do not strengthen your position.

Consider creating one particular style for all of your pieces. Using a consistent style for all of your flyers, pamphlets and/or posters will be more easily identifiable.

Proofing
Always have your final product proofed by someone — someone who was not involved in the writing or design of the piece. Have them look for typos, verify dates and contact information are accurate, and be sure the message is clear.

Production
Printing can be as easy as making copies or as complex as a four-color production on glossy paper. Again, the method of production depends on budget. Consider sponsorship. Businesses or other organizations may be willing to help pay for production in return for having their names on the final product.

Distribution
Make the piece available to your target audience. Consider recruiting volunteers to help distribute the pieces in public meeting spaces. Make the piece’s availability via newsletters and on websites or via a press release. If your group holds meetings, have the piece available for attendees to take home. If you will be mailing the piece, be sure to inquire about bulk mail permits from the post office.