Radio/TV show interviews

Getting your message out on a local radio or TV show is an excellent way to educate the public on an issue they may never have heard of, challenge popular notions, or mobilize action on an upcoming vote. Be sure to listen/watch the show ahead of time to get an idea of the format and the host’s personality.

• Lead off with your most compelling fact or statistic. Elaborate why listeners should be interested.

• Repeat the phrase or idea you are responding to so that a listener/viewer who has just tuned in will know what you are talking about.
• Keep it simple. Talk in language that everybody understands, and don’t get bogged down with jargon. Be prepared to make your points quickly and concisely. Going over your notes before you call will help.
• Keep it local. Bring in an anecdote about your region or your family. You’re calling as a regular citizen, so sound like it.
• Name names. Put policymakers on the spot. Question their stance, or applaud them for being on the right side of an issue.
• Remember your audience. Check your tone as well as your language. Compassion, common sense and understanding will help your message be well received.
• Challenge listeners. Ask them to act by contacting the policymaker in question and talking to their friends and co-workers about the issue. Give necessary information.
• Remember, your manner is as important as your message.

Tips

• Dress and groom yourself appropriately
• Have a glass of water handy
• Breathe and try to talk normally
• Get immediately to the point
• Talk slowly and succinctly
• Be personal and passionate
• Address the host by name
• Remember to thank the host

Avoid

• Being combative
• Getting defensive

RVACT.com's Media Guide
www.rvact.com/rvact/dbq/media