The RV Friendly signage program was rolling
right along …
In September 2005 the Federal Highway
Administration (FHWA) issued an interim approval for states to use
the RV Friendly symbol. Interim approval allows a sign or symbol to
be used prior to formal adoption.
By the end of 2007, 15 states had enacted RV
Friendly legislation or started programs administratively under
FHWA’s interim approval.
Businesses began following procedures for
having the RV Friendly symbol added to their logos on highway exit
gas/food/attractions signs. The symbol, a bright yellow circle with
“RV” in the center, alerts RVers that a location has ample parking
and maneuvering space for large RVs.
In January 2008, more good news: The FWHA
approved the symbol for inclusion in a revision of the Manual on
Uniform Traffic Control Devices (MUTCD). Inclusion in MUTCD is a
requisite for the program to be used nationwide. (In order for any
sign to be used on federally funded roads, it must be included in
the MUTCD.)
But then …
A setback
With the January approval, FHWA published a Notice of Proposed
Rulemaking that contains significant changes, in symbol design and
placement, from the original interim standards established by FHWA
in September 2005.
The changes include decreasing the symbol’s
size and requiring it to be contained entirely on the business logo. The proposed revisions also give businesses the alternative of using
the supplemental message “RV ACCESS” at the bottom of their logo
sign.
"If adopted, these changes will severely affect
usage of the RV Friendly symbol because it will require most
businesses to redesign, reprint, remove and replace their logos, and
that can be expensive,” said FMCA member Frank Brodersen. Brodersen,
a member of FMCA’s Governmental and Legislative Affairs Committee,
has worked in support of the RV Friendly program since its inception
in Oregon in 2002.
The public has until July 31, 2008, to comment
on the proposed amendments to the MUTCD.
Based on the comments received and its own
experience, FHWA will issue a final ruling concerning the proposed
changes.
Interim approval vs. proposed rule
Under the current interim program, the RV Friendly symbol is a
bright yellow circle, 12 inches in diameter. "RV," 8 inches high and
in black type, is in the center.
|

Under the current program, the RV
Friendly symbol touches the service logo and the blue
sign panel.

Proposed changes include
reducing the size of the RV Friendly symbol and placing
it entirely within the business logo sign.

Businesses could use the
supplemental message RV ACCESS, if changes are approved. |
The symbol is placed in the lower right corner
of the business logo in a manner in which it touches both the
specific service logo and the blue sign panel. “It is visible at a
considerable distance,” Brodersen said. “You can literally see the
yellow circle before you can read the logo. This is a significant
safety factor.”
The approval contained in the Notice of
Proposed Rulemaking reduces the circle to 10 inches and “RV” to 6
inches. And the RV Friendly symbol must be displayed within the
business’ logo, instead of overlapping onto the sign background.
“While FHWA has specified a similar location
within a logo panel, the reduction in size will make it more
difficult to see,” Brodersen said.
FHWA’s proposed rule also prohibits a business
from using more than one “supplemental message” in its logo panel.
That means messages such as RV ACCESS, DIESEL, and 24 HOURS cannot
be used in conjunction with the RV Friendly symbol. “These
requirements will make widespread adoption of the RV Friendly symbol
very difficult and unnecessarily expensive,” Brodersen said.
'Needs your response'
The RV Friendly concept is simple: RVers are more apt to patronize
facilities and attractions they know, in advance, are safe to enter,
have sufficient room to park, and are safe to exit. And businesses
like being able to announce they can accommodate RVers’ needs.
“The benefit of having ‘RV’ prominently
displayed at thousands of exits across America is enormous,”
Brodersen said. “To make it easy and economically feasible, the
industry needs your response to FHWA urging adoption of the existing
interim standards.”
FMCA.com: Act now to support current RV Friendly program
Manual on Uniform Traffic Control Devices
www.mutcd.fhwa.dot.gov