The motorhome is considered by many to be a vehicle of maximum travel options. It is enjoyed by vacationing families; utilized by traveling businesspeople; used by professional entertainers on concert tours; and employed to transport anglers and other sports enthusiasts.
Motorhomes are used by businesses to display products or to host conferences; they serve as a mobile dressing room for TV and film stars; and they can function as remote mobile studios for television news/sports operations and for radio shows.
Almost any travel need or desire can be satisfied by a motorhome through the various innovations now being offered on the latest production-line and custom conversion models. In addition to being used for travel and outdoor recreation, motorhomes are being employed throughout the year for a variety of other purposes, such as hosting tailgate parties at sporting events and pursuing special interests such as horse, dog, and antique shows, and other hobbies.
Motorhomes are an increasingly popular travel option. According to a recent consumer study conducted by the University of Michigan, U.S. ownership of RVs has reached record levels. Nearly one in 12 U.S. vehicle-owning households now owns an RV.
In addition, the potential for future growth in RV ownership in general in the United States is considerable. Sales of recreation vehicles are expected to continue to increase as baby boomers move into their prime RV-buying years.
Industry officials believe that the advantages of RV travel in today's climate are helping to drive market growth. Families want to spend quality time together and prefer the greater freedom, flexibility, control and comfort RVs provide. Younger consumers and empty-nesters are driving up sales, realizing the advantages of RVing over other forms of travel.
Director of Communications, Publishing
(513) 474-3622, ext. 234